Shifting to Sustainability: Merchandising & Eco Gifting
In recent years, a growing environmental movement has pushed companies across industries to shift their practices and adopt more sustainable strategies. The pressure is on for businesses large and small to operate in environmentally friendly ways.
The promotional merchandise industry is no exception, and companies and consumers alike expect branded products, gifts and packaging to be eco-friendly.
As awareness of the need to protect our planet grows, so too does the demand for branded merchandise with a small environmental footprint. Consumers are increasingly interested in supporting companies that share their values, and sustainability is at the top of many people’s lists.
It starts with one fundamental question.
What is sustainability in merchandising?
Simply put, sustainability implies meeting current needs without compromising the ability of future generations to meet theirs. In the branded merchandise and gifting context, it encompasses a range of environmental factors, from carbon emissions and water usage to recyclability.
It also includes social and ethical concerns, such as labour practices and economic issues.
To be sustainable, a brand must consider the full lifecycle of a product, from the sourcing of materials to the end-user experience. It demands using eco-friendly packaging materials and collaboration with suppliers in their merchandising strategy, as well as energy-efficient transit and low- or zero-waste packaging.
The growing demand for sustainable products
Environmental considerations are no longer “nice to have.” Nor are they only prioritized by companies catering to outdoor enthusiasts and environmentalists.
A growing number of corporations and retailers are realising they need to evolve their merchandising and gifting strategy if they want to thrive.
Gone are the days when tote bags and water bottles were the main—and sometimes only—environmentally friendly options available for purchase.
Today, product categories cover a wide range of sustainable lifestyle needs like reusable drinkware, utensils, office supplies, personal care, technology, food, clothing and accessories.
The future of sustainable merchandising (recycled materials are just the start!)
The sustainable promotional products industry is just getting started. Here are some evolutions and trends we expect to see in the market over the coming years.
The use of recycled, biodegradable and compostable materials (like bamboo, organic cotton and even mushrooms) will continue to rise in both products and packaging.
Products will be created to last longer and be easier to repair.
Recycled water will be used more often in manufacturing.
Companies will focus on reducing waste throughout the entire lifecycle of the product or gift.
There will be an increased focus on local production, development and sourcing.
Sustainability reporting will become standard practice for businesses.
Products will be made using biodegradable or compostable materials instead of single-use plastic.
Renewable energy sources will be utilized more to reduce and offset carbon emissions.
The future of sustainable merchandising, gifting and packaging solutions looks promising. There are endless opportunities for businesses to embrace sustainability.
Getting started
Sustainability is never so costly that businesses can’t compete. It’s quite the opposite: businesses won’t keep up with international standards without going eco-friendly. It starts with aligning your brand with sustainable partners.
Eco- Promo helps companies begin, shift and grow sustainability efforts, with strategic approaches for spreading awareness and joy in memorable, eco-friendly and cost-efficient ways.