Taking care of the planet is everyone’s responsibility and employers are not exempt from this duty. Oftentimes, the smallest change in our behaviour and attitude towards issues such as pollution and global warming can have the biggest impact on Earth.

In fact, it can even be argued that employers have a unique position to influence the behaviour of staff and clients by making use of eco-friendly promotional and corporate gifts. 

There is an estimated 75 to 199 million tons of plastic waste currently in our oceans, with a further 12 million tonnes entering the marine environment every single year.

Most of it appears to be plastic. According to reports, only 9% of the world’s plastic is recycled. The rest is dumped somewhere to either biodegrade (which takes years) or it ends up in landfills, rivers, fields etc. After plastic decomposes, it morphs into toxic microplastics. 

So what does this have to do with businesses, you might ask?

Companies also play a role when it comes to the consumption of goods. Other than that, corporations have a social responsibility to ensure that they set an example to other businesses, clients and employees to adopt a sustainable approach to the world of work. One way in which this can be done is to opt for eco-friendly promotional and corporate gifts. 

In this article, we list the top three reasons why your business should make the change. 

What are eco-friendly products? 

Before we dive into the benefits of eco-friendly promotional and corporate gifts, it must first be clarified what we mean when referring to such items. Eco-friendly literally means earth-friendly or not harmful to the environment. This term most commonly refers to products that contribute to green living or practices that help conserve resources like water and energy. 

Eco-friendly products also prevent contributions to air, water and land pollution. From this definition, it becomes clear that eco-friendly products are sustainably produced using either recycled materials or materials that are biodegradable. 

 Reducing your carbon footprint 

A recent report by the United Nations has estimated that we have only 12 years left to limit the devastating effects of global warming. It further explained that companies are one of the biggest culprits when it comes to large carbon footprints in the way in which they not only produce goods, but also use them. By opting for eco-friendly products that are made from recycled or sustainably sourced materials, companies can make a difference in the overall carbon footprint that corporations leave behind. If all companies were to adopt this approach, the effects of global warming could be limited drastically. Companies often opt for plastic materials when selecting corporate gifts. These include branded staplers, stationery holders and even plastic cups. All of these items have high-quality, eco-friendly alternatives available that can be bought instead. 

You’ll create a culture of awareness 

Companies play a pivotal role in shaping the way their employees think and operate, even in their personal lives. It has been said that there is a 59% chance that employees will adopt key norms and values from their office culture and integrate it with their personal lives. By making the change to eco-friendly promotional and corporate gifts, businesses will change their work culture. An example of sustainability and responsibility will be set for employees to follow. 

Potentially, we are dealing with a snowball effect, because if employees take this mindset into their personal domain, an even greater network of people will be living more consciously when deciding which kinds of products to buy. Other than that, companies opting to only purchase eco-friendly promotional products will likely influence other businesses to do the same and soon thereafter, a trend is likely to form. 

The right message will be sent to clients

 When it comes to promotional gifts, businesses usually send these to customers or potential new clients. This helps to build a relationship with one’s target market. More importantly, it establishes brand awareness and recognition among an organization’s audience.

 In a recent article on Forbes, it was said that 90% of CEO’s admit that a trend is starting to form where clients are more likely to do business with a company that follows a sustainable approach than those who do not.

 In the same piece, it was found that 88% of businesses school students have indicated that a fundamental part of a company’s public image hinges on their policies regarding sustainability. The evidence is clear. By ensuring that clients receive promotional material that is eco-friendly, the perception that they hold of the business will be markedly more positive than if such products were not used. 

By doing this, in turn, one’s business is likely to grow and customers might be more willing to do work with the company in future, seeing as they have positioned themselves as a responsible figure in their industry. 

The Benefits of Sustainable Corporate Gifts for Your Business

Sustainable corporate gifts can be a great asset for businesses wanting to take proactive steps towards becoming more eco-friendly. Not only will sustainable gifts leave a lasting impression on clients, partners, and employees, but their eco-friendly objectives can have a positive impact on the environment.

The Advantages of Giving Sustainable Corporate Gifts

Business owners who want to make a positive impact on the environment can do so by giving sustainable corporate gifts. Sustainable corporate gifts not only make positive environmental impacts, but they also help to reduce costs associated with office supplies, energy, and transportation as well. Sustainable corporate gifts are also a great way to build customer relationships, as well as to promote your business.

In addition to the environmental and financial benefits, sustainable corporate gifts can also help to create a positive brand image. By giving sustainable corporate gifts, businesses can demonstrate their commitment to sustainability and social responsibility. This can help to attract new customers and build loyalty among existing customers.

What is a Sustainable Corporate Gift?

A sustainable corporate gift is any item that has been developed to reduce waste and pollution. Corporate gifts can range from promotional items such as pens and mugs to more upscale gifts like electronics and other products made from renewable or recycled materials. These gifts are not only good for the environment, but they can also help to raise awareness of your company amongst its customers and stakeholders.

Sustainable corporate gifts are becoming increasingly popular as businesses look for ways to reduce their environmental impact. By choosing sustainable gifts, companies can demonstrate their commitment to sustainability and show their customers that they care about the environment. Additionally, sustainable corporate gifts can be used to reward employees for their hard work and dedication, or to thank customers for their loyalty.

Finding Sustainable Corporate Gift Ideas

When it comes to finding sustainable corporate gift ideas, it’s important to consider what kind of products your target audience would appreciate. You should also consider how the product will be made and its environmental impacts – if it’s not made with renewable or recycled materials, it won’t be as sustainable. 

How to Choose a Sustainable Corporate Gift

The best way to choose a sustainable corporate gift is to think about what kind of gift will best represent your company from an environmental perspective. It’s important to consider how your products are made, and if possible, look for ones made from renewable or recycled materials. You should also consider the packaging of the item, as this can have an impact on your carbon footprint. Consider giving reusable items such as bags and water bottles to reduce waste.

When selecting a sustainable corporate gift, it is also important to consider the company’s values and mission. If your company is committed to sustainability, then it is important to choose a gift that reflects this commitment. Additionally, you should consider the impact of the gift on the environment. 

The Impact of Sustainable Corporate Gifts on Your Business

By giving sustainable corporate gifts, businesses can demonstrate their commitment to environmental responsibility and show customers they care about the health of the planet. Giving sustainable corporate gifts is also a great way to promote your company’s values and build meaningful relationships with stakeholders. Along with being better for the environment, businesses can benefit from reduced costs associated with office supplies and energy.

Sustainable corporate gifts also help to create a positive brand image. Customers and stakeholders will appreciate the effort your business is making to reduce its environmental impact, and this can help to build trust and loyalty. Sustainable corporate gifts can be used to reward employees for their hard work and dedication, which can help to boost morale and productivity.

Ways to Promote Your Business with Sustainable Corporate Gifts

Sustainable corporate gifts are a great way for businesses to leverage their commitment to sustainability and promote their company. This can be achieved in a variety of ways, from packaging the gift with a message that explains the company’s commitment to the environment, to using the gift as a promotional vehicle itself. You can also use social media to tell your customers about your commitment to sustainability, and showcase your products in an eco-friendly light.

Sustainable corporate gifts are also used to reward employees. By providing employees with sustainable gifts, businesses can show their appreciation for their hard work and dedication, while also demonstrating their commitment to sustainability. This can be a great way to boost morale and create a positive work environment.

Tips for Making the Most of Your Sustainable Corporate Gifts

It is important to remember that when giving sustainable corporate gifts, it is not just about the gift itself, but also about the company’s values that come along with it. When giving sustainable corporate gifts, it is important to package them in an environmentally friendly way i to reduce waste and further demonstrate your commitment to sustainability. 

Consider the impact of the gift on the environment. Is the gift made from recycled materials? Is it reusable or biodegradable? These are important questions to ask when selecting sustainable corporate gifts. Look for gifts that are made locally or from sustainable sources. 

The Benefits of Reusing and Recycling Your Sustainable Corporate Gifts

Reusing and recycling sustainable corporate gifts is a great way to ensure that environmental impact is reduced even further. Not only will this save resources while also providing extra promotional opportunities for businesses, but it can also be an opportunity for employees and customers to bond over shared products and values. Reusing and recycling items such as promotional mugs or folders can help businesses ensure that their commitment to sustainability continues long after the initial distribution of gifts.

How to Measure the Success of Your Sustainable Corporate Gift Campaign

Measuring the success of a sustainable corporate gift campaign can be challenging, as there are no definitive metrics for assessing impact. Measuring customer sentiment about the gift is one option, but this can be difficult depending on the size of your customer base. A better option would be tracking sales from the promotion period prior to gifts being distributed versus after. Alternatively, businesses could measure their corporate sustainability rankings before and after the campaign to gauge whether their initiative has been successful.

When it comes to promoting your business with sustainable corporate gifts, there are many benefits that make it an attractive option for businesses. Not only does it have a positive impact on the environment, but it can also have cost savings and customer engagement benefits.