Best 50 promotional products and trends to create brand loyalty in 2025
Who doesn’t love free promotional products? There’s something undeniably fun about receiving an impromptu gift, whether it’s as simple as a fridge magnet or as tasty as a box of sweets.
Promotional products are a great tool for business owners who want to boost their brand recognition and drive customer loyalty. And you get the added benefit of showing off the business you’re so proud of—there’s nothing better than seeing someone wear your logo on a T-shirt, right?
But how do you know what promotional products your audience will actually like? How do you choose between products as varied as a USB stick or even an umbrella?
Promotional product trends in 2024
1. A majority of people love getting promotional products—and actually use them: Worried you might be giving away a bunch of stuff that nobody wants? It turns out that a lot of people really do like free swag, especially from businesses. They also agree that it helps them get to know a brand.
- 61% agree that promo products help build brand awareness
- 58% say they love getting promo products
- 54% say they regularly use promo products in their day-to-day life
- 44% say they prefer to get products from an unknown brand or small business
2. People like stuff they can use every day, but they don’t mind a bit of flair, either: Surveyed consumers do want the basics—pens, T-shirts, mugs and tote bags. When asked about their ideal products, most consumers want them to be “useful” (53%). But 42% also said they like their swag to be “unique.” How about branded lip balm, for example?
3. Getting swag can change how consumers feel about a brand: Promotional products do their job, according to research; they make people remember and feel more positive about a brand.
- 66% say they’re more likely to view a brand positively after getting swag
- 49% are more likely to remember the brand
- 43% are more likely to recommend the brand to others
4. Get creative with your design: You’d be forgiven for thinking most people want products that play it safe. Our survey actually shows that people love a brand design that stands out. The majority of people prefer promotional products with eye-catching design (49%), followed by a unique/unusual design, such as an illustration or graphic (47%).
Top 50 best promotional items to give away
When 2,000 consumers were asked what items they prefer to receive from brands, pens came out on top, followed by T-shirts, mugs and tote bags. Here are the top 50 products for marketing in order of popularity:
Top 50 promotional customers want to receive
1. Pens
2. T-shirts
3. Mugs
4. Tote bags
5. Umbrellas
6. Water bottles
7. Flashlight
8. Calendars
9. USB chargers
10. Blankets or throws
11. Hoodies
12. Travel coffee cups
13. Headphones
14. Caps
15. USB sticks
16. Socks
17. Car air fresheners
18. Sweets
19. Laptop or tablet cases
20. Hand sanitizers
21. First aid kit
22. Mousepads
23. Fridge magnets
24. Chocolate bars
25. Backpacks
26. Baked goods
27. Portable speakers
28. Phone covers
29. Bottle openers
30. Sunglasses
31. Tea towels or dish towels
32. Drinking glasses
33. Keyrings
34. Tape measure
35. Coasters
36. Glasses case
37. Photo frames
38. Stress balls
39. Packet of plant seeds
40. Laptop stickers
41. DIY tools
42. Bookmarks
43. Lunchbox
44. Drink koozie
45. Face masks (PPE)
46. Sweat bands
47. Car stickers
48. Beanie hats
49. Pop socket
50. Bicycle reflectors
Some food for thought, call us today to place your order