Blog 35 Looking at the five Rs of promotional products
Reach, Reaction, Recall, Resonance and Repeated exposure:
· Reach – 89% of consumers have received a promotional product in the last six months. · Reaction – 79% of these researched the brand and 83% said they would be more likely to do business with the brand after receipt of the item. · Recall – 90% of respondents recall the branding, 80% recall the message and 70% recall the call to action. · Resonance – 82% recorded a more favourable impression of the brand after receiving a promotional product. · Repeated exposure – 81% say they keep their product for more than a year.