Blog 10
SUSTAINABILITY FOR MARKETING EFFORTS
As a whole, people are making huge strides in efforts to reduce our carbon footprint. Sustainable materials, chemical-free ingredients, energy-reducing processes, power-saving technology, recycling, waste reduction, buying local, and altogether conserving resources… Overall, more and more people are striving to maintain more environmentally friendly lives.
According to a worldwide study by Unilever a large percentage of consumers actively seek sustainable products and practices. What does that mean for businesses? It’s a strong case for sustainability! It means consumers have high expectations when it comes to a brand’s positive social and environmental impact.
It has always been a good idea to practice sustainability for businesses, but research shows that promoting your green efforts is actually a factor for your bottom line. More than 41% of consumers actively choose brands with clear sustainability credentials in their packaging/marketing over brands without.
Step up your brand’s image with sustainable promotional products and a green marketing plan.
ECO PROMOTIONAL PRODUCTS MAKE A DIFFERENCE
If promotional products are not already part of your marketing plan, they should be. Why? Because they WORK. They engage the senses and give people something to take hold of, keep and pass along. They become mini and mobile advertisements for your brand. They are useful, memorable and cost-effective. And people LOVE getting free stuff.
So now that we’ve established the need for promotional products in your marketing efforts, you’ll want to narrow your choices. We work with several partners in the industry that are making a giant push toward sustainability. Choosing the right products sends a message you’re serious about your brand’s commitment to social and environmental responsibility.
CUSTOMERS SEEK SUSTAINABLE COMPANIES
People love to support companies that work to make a difference. Sustainability for businesses can actually influence purchasing decisions. Because people want to feel they are doing their part to help the planet, they will actively choose socially and environmentally responsible brands over a competitor.
Sway public opinion of your company’s product or service with giveback and sustainability programs, then advertise your own green marketing efforts with sustainable promotional products!