Looking at the five Rs of promotional products

Blog 35 Looking at the five Rs of promotional products Reach, Reaction, Recall, Resonance and Repeated exposure: · Reach – 89% of consumers have received a promotional product in the last six months. · Reaction – 79% of these researched the brand and 83% said they...

Sustainable Promo Items for Effective Marketing

Sustainable Promo Items for Effective Marketing Brands striving for sustainability will agree that eco-friendly promotional items can powerfully showcase values. This article details how to source and leverage sustainable swag to captivate audiences while minimizing...

The Role of Promotional Marketing in Climate Action

The Role of Promotional Marketing in Climate Action With COP28 UAE , and the Advertising Standard Authority’s (UK)  Five-year strategy placing a spotlight on ‘Planet ‘, we stand at a critical juncture in time for sustainability awareness and action. This presents a...

Ethical Marketing: Ethical Consumerism and its Impact

Ethical Marketing: Ethical Consumerism and its Impact Principles that drive sustainable and ethical B2B marketing Several key principles drive both sustainable and ethical marketing, weaving them into a unified force for responsible business practices. Here are some...