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What are the Most Important ESG Trends for 2025?
No longer a Nice-to-Have In 2025, ESG (Environmental, Social, and Governance) strategies will no longer be optional for businesses—they will be a fundamental part of corporate governance, driven by evolving regulations, investor demands, and societal expectations....
2025 Marketing Trends (Kantar)
This article from Jonathan Hall, Managing Partner, Sustainable Transformation Practice, describes how 93% of consumers globally say they want to live a more sustainable lifestyle, forcing businesses to see sustainability as a risk and opportunity, and describes how sustainability and marketing must merge.
Watch for these trends in Promotional Products in 2025
As we dive into 2025, the promotional products landscape is rapidly evolving, shaped by new consumer expectations and industry shifts. One thing is clear: sustainability is no longer just a trend—it's a necessity. It serves as the backbone of most forward-thinking...
The psychology of gifting
Did you know, sending thoughtful, well-timed physical gifts can yield real results, let’s delve into the science behind gifting. What is it about gifting that works so well in creating stronger relationships? In this article we take a step back to answer a...
10 Holiday Sustainability Tips
Read our blog on Holiday Sustainability Tips, and find ways to improve your corporate gift giving and more eco-friendly. You could also find a few really cool eco-friendly year-end gifts.
Holiday Gifts for Employee Appreciation
Show your employees they matter this holiday season with thoughtful gifts. As the year winds down, it's the perfect opportunity to recognize the hard work, dedication, and contributions your employees have made throughout the year. Whether you're a small business...
Eco-friendly Promotional and Corporate Gifts
Taking care of the planet is everyone’s responsibility and employers are not exempt from this duty. Oftentimes, the smallest change in our behaviour and attitude towards issues such as pollution and global warming can have the biggest impact on Earth. In fact, it...
The Impact of Black Friday on our Environment
The Impact of Black Friday on our Environment 134 MILLION PEOPLE SHOPPED ONLINE ON BLACK FRIDAY IN 2023. A 7.5% INCREASE FROM 2022. Likewise, 76.2 million shopped in person. You don't need me to describe the impact of Black Friday on our Environment, but here...
Eco-Conscious Promotional Products as a Brand Differentiator
Eco-Conscious Promotional Products as a Brand Differentiator Want to know how to use Eco-Conscious Promotional Products as a Brand Differentiator The promotional products industry generates over $24 billion annually, leaving brands struggling to stand out. Unique,...
Rising Popularity of Eco-Conscious Merchandise
Rising Popularity of Eco-Conscious Merchandise Consumer interest in eco-friendly and ethically-sourced promotional products continues to skyrocket. Brands that prioritize sustainability in their custom merchandise tap into this demand, attracting modern,...